EXPLORE a captivating venture into the realm of modest wear fashion as Watsons Malaysia and Good Virtues Co, a beauty and personal care brand, unveil an innovative collaboration with celebrated Malaysian fashion designer Rico Rinaldi.

Although the event has concluded, the reverberations of this groundbreaking partnership continue to resonate.

The collaboration, held at Jio Space in Petaling Jaya, was more than just a fashion show – it was a celebration of beauty, diversity and a new dimension of Muslimah fashion.

The fashion showcase was a testament to creativity, seamlessly blending beauty, style, ethics and innovation.

Inspired by Good Virtues Co’s signature floral design, the collection showcased a harmonious fusion of inner and outer beauty, with Watsons serving as the retail partner to ensure that this venture reaches a broad audience.

For many women, beauty and fashion are not mere external expressions but integral components of their daily rituals. Adorning oneself is a form of self-expression, conveying individuality and celebrating personal style.

It is a daily ritual that boosts confidence, uplifts spirits and fosters a sense of inner and outer beauty.

The collection goes beyond style, championing diversity by embracing different body sizes and skin colours. It offers a range of styles for various occasions, ensuring versatility that resonates with the diverse experiences of Muslim women.

Rico Rinaldi highlighted the significance of the partnership in merging fashion expertise to inspire the celebration of true beauty radiating from within.

Good Virtues Co, exclusively available in over 700 Watsons stores since 2015, has become one of the preferred choices for halal personal care and grooming products among young Muslim women.

The collaboration with the fashion designer is aligned with the brand’s tagline, “Celebrate Your Noor”, emphasising qualities like kindness and confidence that go beyond mere appearances. Watsons Malaysia, is aligned with its mission of “Do Good, Look Good and Feel Great”.

Chemo Manufacturing’s commercial director of the city, Lum Chong Heng, expressed their commitment to celebrating diversity and inspiring women to shine both externally and internally.

Watsons Malaysia managing director Caryn Loh emphasised the collaboration as a true celebration of diversity and expressed anticipation for its positive impact on the industry and customers.

As Rico Rinaldi’s collection remains accessible until January 2024, stay connected for the latest updates and exclusive offers from Good Virtues Co.

This exhilarating venture marks a significant moment in the industry, celebrating diversity and empowering women to embrace their unique beauty, both inside and out. For more information, follow @goodvirtuesco on Instagram.