SHANGRI-LA Kuala Lumpur once again marked the beginning of the holiday season by hosting the annual Embrace Christmas Charity Tree Lighting Ceremony.

Started on November 23, 2023, this longstanding tradition, initiated in 1985, serves as a symbol of hope and kindness, raising funds to assist children dealing with severe heart conditions and other critical medical challenges.

The Embrace – Gift of Life programme, a philanthropic initiative launched by Shangri-La Kuala Lumpur, has demonstrated considerable success as a charitable endeavour, amassing an impressive sum exceeding RM 4 million over the years.

This programme has played a vital role in providing essential assistance to numerous children facing challenging circumstances.

The Embrace Christmas Charity Tree Lighting Ceremony serves as a cornerstone in the hotel’s charitable efforts, highlighting its commitment to making a positive impact on society.

The latest edition of the event featured the Enchanted Wonders Christmas Charity Tree, adorned with six captivating ornament varieties, each open for donations at RM1,100.

Additionally, there were five exclusive limited edition ornaments priced at RM 5,000 each, providing a special avenue for individuals keen on making a more substantial contribution to this noble cause.

Under the direction of the exceptional Chef Wayne Siow, these exquisite ornaments were crafted by the skilled pastry artisans of the hotel. They were used to decorate a captivating tree that had ten tiers.

Every rotating tier of the tree proudly showcased the names or logos of the generous contributors, symbolising their steadfast dedication to positively impacting the lives of these children.

The enchanting tree lighting ceremony was graced by Daniel Kaeflein, the general manager of the hotel, accompanied by the Embrace recipients, culminating in an unforgettable and heartwarming moment.

In the true spirit of the season, Shangri-La Kuala Lumpur was privileged to include refugee children from the UNHCR, Pusat Penjagaan kanak-kanak cacat Taman Megah, alongside Embrace recipients in this year’s festive moment.

Aside from that, the delightful high tea at Lemon Garden provided an opportunity for everyone to gather, celebrate the season, and extend compassion to those in need.

This event underscored the significance of community support in bringing hope and joy to the lives of children facing adversity.

Throughout the holiday season, Shangri-La Kuala Lumpur extends a warm invitation to everyone to take part in spreading joy by contributing to this important cause.

For more information on Christmas charity tree ornament donations, contact 03-2032 2388 or email slkl-pra@shangri-la.com.