COLUMBIA, a prominent player in the outdoor activity gear supply business, continues to expand its footprint with the recent inauguration of its third branch at Mid Valley Megamall, Kuala Lumpur.
This move comes hot on the heels of the successful openings of two other stores in Suria KLCC and Pavilion Bukit Jalil last year, marking a steady progression in Columbia’s presence within the region.
This expansion is made possible through an exclusive partnership with GMG, a leading conglomerate in the Middle East, signifying a huge milestone for Columbia as it strategically extends its reach into Southeast Asia’s vibrant and dynamic markets.
GMG Sports president Carl Masterman expresses his enthusiasm stating, “We are thrilled to announce the opening of Columbia’s new store in Malaysia. Following our successful launches in Malaysia and Singapore this year, this further solidifies our position in Asia. We are excited to ignite the inner adventurer in urban active communities and journey with them wherever their escapades take them.”
In celebration of its debut in the Malaysian market, Columbia organised a roadshow at North Court, Mid Valley Megamall. The event featured a diverse array of engaging activities and workshops meticulously designed to captivate and inspire outdoor enthusiasts.
The roadshow ingeniously transported the rugged outdoors to the forefront, guiding consumers through a sensory journey inspired by the Columbia spirit.
Attendees were given the opportunity to participate in a series of experiences, completing challenges to earn exclusive merchandise from Columbia.
One of the highlighted experiences was the state-of-the-art Columbia Rain Room, allowing guests to experience indoor rain while showcasing their ensembles featuring Columbia’s innovative OutDry products.
Additionally, participants engaged in a tie-the-knot challenge and a rapid packing contest, adding a fun and interactive element to the roadshow.
The event not only showcased Columbia’s commitment to providing high-quality outdoor gear but also served as a platform to engage with outdoor enthusiasts and foster a sense of community around adventure and exploration.
