ON Nov 6, Cube Entertainment has ended its 11-year partnership with talented boy group BTOB. This significant decision follows the expiration of BTOB’s second exclusive contract, marking a pivotal moment in the history of both the band and the entertainment agency.

In a heartfelt statement, Cube Entertainment shared its perspective on the matter, shedding light on the collaborative discussions that have taken place over an extended period.

After careful consideration, both parties mutually agreed not to renew the contracts, signifying the amicable end of an era. BTOB, comprising the remarkable talents of Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel and Yook Sung-jae, has left an indelible mark on the K-pop industry since their debut on March 21, 2012.

Known for their exceptional vocal abilities and music that resonated with a wide audience, the six-member band played a pivotal role in shaping the third generation of K-pop.

Their success story encompasses a string of chart-topping hits, mesmerising live performances, and an unwavering connection with their fan club, Melody. The loyal support of their fans serves as a constant source of strength throughout their journey under Cube Entertainment.

While the chapter between Cube Entertainment and BTOB may come to a close, the agency expressed its unwavering commitment to the members’ continued growth and promising futures. BTOB, a group brimming with untapped potential, now looks forward to charting a new course.

As we bid farewell to this extraordinary partnership, it is important to recognise the impressive achievements of BTOB, which took the significant step of renewing their exclusive contracts with Cube Entertainment in 2018.

Their journey has been marked by musical innovation, memorable moments and the unwavering support of their fans. This marks a new beginning for BTOB and we wholeheartedly wish them the very best in this exciting new phase of their careers.

Let us continue to shower BTOB with the same unchanging love and support as they embark on their next remarkable journey. Thank you for the memories and here is to a bright future for BTOB.